December 8, 2021

Oxford Big Project

Business Project

Finding Success in a New Rural Business

3 min read

Small business owners in rural communities must overcome numerous obstacles connected with residing in the countryside, such as;

  • Keeping up to date with new trends
  • Staying connected with the world of business
  • And most importantly, sourcing up-to-date technology to maintain a strong presence in the digital realm.

For a few cost-effective solutions to help rural companies overcome common roadblocks and find success, see below.

Satellite Internet Connection

Creating and maintaining a compelling online presence for every business is a necessity, an expectation, not an option.

But with numerous rural communities suffering from inadequate bandwidth or no cable internet at all. As a result, some entrepreneurs struggle to build or keep the digital aspect of their business alive.

The solution? Satellite internet. While cable internet is faster, there are no cable requirements required to use satellite internet; thus, it’s accessible to rural businesses.

Ask the Experts

Why not conduct research online to find a mentor or specialist with experience managing or advising rural companies to help steer your company towards success.

Senior corporate consultant Mark Lumsdon Taylor, for instance, has a wealth of rural business knowledge to bestow on budding business owners.

With the assistance of individuals such as Mark, managing a successful small business in the countryside is much easier to do.

Design a User-Friendly Website

Creating a mobile-friendly website is paramount to increase your small businesses’ online potential to attract and engage customers.

A mobile-friendly site will ensure the business is accessible, user-friendly, and tailored to fit the screen and user requirements on a mobile, tablet, and PC.

Thus, reducing the risk of a higher bounce rate caused by frustrated customers attempting to navigate outdated, non-mobile-friendly websites via their smartphones.

Advanced Payment Options

Make each customer’s buying journey easier by offering a range of modern payment methods to speed up transactions.

After all, while some customers prefer to pay with cash, more people are relying on their cards and mobiles to make purchases.

To avoid the risk of losing a sale over a lack of technology to facilitate card and mobile payments. It’s essential to source tools to make quick transactions, such as a mobile card reader.

Mobile card reader apps are particularly great for small businesses because there are numerous reputable apps to choose from, such as Paypal Here and Square.

Plus, as every company has a device, they can begin accepting card payments promptly.

Automate Marketing

An essential goal of any rural business wishing to succeed is to reach and engage its target audience.

The population in rural communities is often relatively sparse. Therefore, investing in marketing to communicate with those individuals and beyond is essential.

But, hiring a marketing professional may not be feasible on a small business budget. There are a plethora of marketing automation systems available companies can utilise for a small fee online.

For instance, systems such as MailChimp and HubSpot can automate social media posts and send personalised emails to multiple customers at once.

To run a successful business in a rural setting. Using the above cost-effective tips to hire expert help, update payment technology, streamline marketing processes, and more will enhance a rural business’s chances of prosperity.

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